
by Think Big Agency
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Rim Repair Garage came to us to build a complete brand from the ground up, ahead of the launch of their new website. As a specialist wheel and rim repair service, they needed a visual identity that communicates precision, trust and technical expertise.
Rim Repair Garage now has a complete, ready-to-use brand identity, including full brand guidelines, a logo suite and defined visual elements. Their new website is currently in development, built around this brand foundation.
We built the Rim Repair Garage brand starting from the core concept, exploring design directions, defining the tone of voice, and establishing the visual foundations needed for a specialist automotive repair service.
We created a clean, confident logo suite that communicates precision and reliability. The design was crafted to work across signage, uniforms, vehicles and digital platforms.
A full brand guidelines document was developed covering colour palette, typography, logo usage and tone of voice, giving Rim Repair Garage a consistent identity across every touchpoint.
We produced branded mockups and usage examples to show Rim Repair Garage how their new identity looks in the real world, including signage, uniforms, vehicle livery and the website currently in development.
BRAND IN ACTION
From workshop signage to everyday essentials, the Rim Repair Garage identity is built to hold up anywhere it shows up.



A look at the Rim Repair Garage typography and voice applied to real social content.


