Overview

MODU partnered with us to launch their new menu, looking for a clean, luxury, and modern visual campaign.
Our team handled the entire project from strategy through to posting, ensuring the launch felt intentional, exciting, and aligned with the brand’s cheeky, yet elegant personality.

Outcome

The campaign delivered a polished, energetic presentation of MODU’s new offerings, strengthened their brand presence,
and supplied them with a robust content bank for ongoing marketing.

Campaign Strategy & Creative Direction

We developed the visual direction for the new menu launch, ensuring the content highlighted MODU’s refined yet playful brand identity.

Talent & Model Coordination

We sourced and organised the right talent to bring life, movement, and relatability to the content.

Full On-Site Production

Our team shot all menu items, signature details, staff moments, interiors, and the overall ambiance of the venue.
The shoot was crafted to give MODU a complete library of assets built for long-term use.

Content Editing & Rollout

We created a range of reels, photos, and social-ready assets and managed the rollout to ensure consistent posting throughout the launch phase.